This time, we intervieved Selin Tatar, who started her Fair Organization career in İZFAŞ in 1998.She saw three different exhibition halls during her career at İZFAŞ. İzmir MARBLE Fair, which started in the old halls in Kültürpark Fair Ground, has begun to grow rapidly when it moved to Fuarİzmir Fair and Exhibition Complex. Therefore, with the growing number of participants in the fair area, the need for aesthetic stands started to increase gradually. Realizing that there are works to be done in order to create awareness in the international arena in terms of quality together with the growing of the Fair area; Selin Tatar established Frekans Architecture and Fair Services in 2003 and carried her experience in the field of Fair Organization to the field of special stand designs.
Sincere dialogues with customers
After sleepless nights, every fair opening was a reason of happiness for her. After every opening, she visited the companies that she deliever service and asked their feedbacks about her stand construction service. As a result of these sincere dialogues with customers, Frekans Architecture and Fair Services continued to serve natural stone companies in fairs such as Verona and Dubai BIG5 after İzmir MARBLE. The most important advantage of Frekans Company was its ability to manufacture the stands in-house. This process, which started in Çetmen warehouses in Pancar, continued with the purchase of a land in the İTOB Organized Zone, which was built in the Menderes district by the İzmir Chamber of Commerce in 2004. Selin Tatar, who rapidly designed the production site, moved to her own factory in 2015 and started to make stand projects there.
In the first years, Frekans was preparing stands for companies operating in different sectors, both in domestic and international fairs. Meanwhile, it started to make bolder and more creative designs by following the designs made by the stand companies abroad.
Started with the natural stone sector…
Stating that their acquaintance with the marble and natural stone sector started with the establishment of the company, Tatar explained this journey as follows: “We started working with Dimer Marble and Alacakaya Marble, one of the leading companies in the sector, and then we had cooperation with many other companies. We provide architectural decoration and stand services to the sector with our own team in all fairs at home and abroad.
Making stands for natural stone companies
The natural stone sector is one of the most difficult and risky sectors to work in. Since the products we promote are sensitive, variable and aesthetic, we must be careful and meticulous at every stage of business. While my team and me are designing the marble stands, we first pay attention to the harmony and aesthetics of the marble and the stand. We are making solid and attractive projects that are suitable for the company's product and corporate identity.
Every new marble inspires us
Working with the natural stone sector has also broadened our horizons. We are also very excited with each new product released. The incredible patterns and colors offered by nature inspire us in architecture and while making our designs. Marble is a part of our lives. It is one of our primary goals that such a valuable product can reach the value it deserves. Thanks to the fairs, our natural stone sector has been recognized and developed all over the world. We are constantly researching and improving ourselves in order to contribute to this development and increase the added value of our products. We are in constant contact with abroad, we follow projects, new products, design organizations and we present our experience to the service of marble sector.”
Our Marble Family…
Tatar stated that she has been in the fair and natural stone sector for 23 years; “As a result of this long-term cooperation with the marble sector, we have become part of a huge, sincere family. I think the secret that makes us so successful is hidden in these relationships.”
Although we had some problems during the pandemic period, we eliminated these problems with the companies we do business with.
Tatar concluded her speech by stating that these relations play a very important role in overcoming some of the difficulties experienced during the Covid process: “The cancellation of some trade fairs due to Covid put us in serious trouble. This process helped us establish a special bond between us and the companies we do business with. We solved problems in unity. Working with the marble sector helped me save many friends. I am very happy."
